In order to launch men collection, H&M has chosen Luis Javier Garcia Sanz to promote the brand. He is an elegant and technically footballer, an midfielder, from Spain. He comes from near Barcelona. He is humble and relaxed off the field. His debut season in the Premier League was a great success. He is at Liverpool team. He was chosen for the Spanish national team. He thinks that is important to look very nice all the time. But in Liverpool where he lives the weather is very cold. He has to dress up too much. But during the summer, he lives in Spain, he can just wear shorts and T-shirts. In addition, Luis likes to consult the web site because there is a style guide where is can find useful advice on how to choose a jacket or how to pick the right tie for example.
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