Stella MC Cartney is the lastest deisgner to sign up for a one-time run with retailer H&M. The first designer to do a one-time line for H&M was Karl Lagarfeld who produced a popular fall 2004 line. But Stella Collection was less appreciated by the customers than Karl's. All people spend lot of time front shops in order to see Stella collection. Stella's H&M collection is Kate-Most-stylish, trendly and most importantly, actually looks like it was designed by Stella MC Cartney. This concept is appreciated by the customers because clothes are very cheap, between 14€ and 100€. They can have a fashionable product for a little price. It is a good way to promote the brand and to have lot of customers.